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Resume

Professional Experience

2019 - Present

CREATIVE LEAD | SR PRESENTATION DESIGNER

IMAGINE IF INSIGHTS
& STRATEGY

Glendale, CA

  • Elevate the perception of the company’s brand by connecting the dots between cultural curiosity, creative tenacity, and goal-oriented mindset
     

  • Responsible for campaign development, turning briefs and business objectives into work that positively impacts the business in a measurable way
     

  • Inspire, guide, and motivate internal teams to adopt and implement thoughtful and impactful creative
     

  • Utilize storytelling skills to present creative concepts and executions to CEO and research strategists in a cohesive and compelling fashion
     

  • Work closely with CEO and strategists to understand brand campaign performance and utilize learnings to improve future work

2014 - 2018

SALES & MARKETING MANAGER | SR PRESENTATION DESIGNER

SMARTREVENUE, INC

New York City, NY

  • Designed and ensured brand consistency by reviewing and formatting proposals, presentation, deliverables, and reports
     

  • Maximized report quality in translating quantitative and qualitative data findings into simplified language through creative storyboarding and information visualization
     

  • Managed and improved KPI, Sales Pipeline, and CRM dashboards to monitor and analyze sales and marketing performance.
     

  • Designed simplified dashboards which cut internal sales meeting by 25% and improved productivity
     

  • Developed and implemented traditional and digital B2B marketing through collateral materials, trade shows, website, e-mail, PR, webinar, and social media
     

  • Analyzed and crafted sales strategies in tracking leads, RFPs, and proposal bid, which contributed to 2015’s $2M increase in total sales

2010 - 2012

MARKETING REPRESENTATIVE

NORTH PHOENIX
INTERNAL MEDICINE

Phoenix, AZ

  • Designed and managed website and print collaterals (e.g. logo, brochures, business cards, flyers, print ads) with a $2,000 budget limit by maximizing the effectiveness of their existing collateral
     

  • Coordinated and promoted PR campaign including community sponsorships programs
     

  • Facilitated meetings with pediatric offices and medical facilities to develop referral-based relationships which resulted in increased numbers of new patients

2010 - 2012

SHOW/EVENT COORDINATOR

WILD HORSE PASS CASINO
& CASINO DEL SOL

Phoenix, AZ

  • Co-organized community PR events and marketing campaign that resulted in increased show awareness, ticket sales, and show sponsorships
     

  • Coordinated performer bookings and show programs for over 10 Vietnamese Music and Entertainment Concerts at Wild Horse Pass Casino and Casino Del Sol

CREATIVE PROJECTS

2013- Present

FOUNDER | CREATIVE CONSULTANT

  • Mission: Helping small brands and businesses gain a competitive advantage through traditional and digital channels
     

  • Capabilities: Branding and Marketing Development, Digital Marketing Management and Design Consultant
     

  • Services: Branding and marketing planning, website development, presentation design, data visualization, website, and social media management, sales and marketing collateral design, and graphics design
     

  • Clients: Imagine If Insights & Strategy, Kubi Kalloo, Luscious Maven Pole & Dance Studio, Motzz Laboratory, Beat To Beat Training LLC, But Tre Magazine, North Phoenix Internal Medicine, Mailroom Dynamics Services LLC, and Sun Tree Center

Education

2006 - 2010

ARIZONA STATE UNIVERSITY | WP CAREY SCHOOL OF BUSINESS

Bachelor of Science in Marketing | Minor in Communications

Tempe, Arizona

2012 - 2014

POLIMODA INTERNATIONAL INSTITUTE OF FASHION DESIGN & MARKETING | FASHION INSTITUTE OF TECHNOLOGY

Associate in Applied Science in International Fashion Design

Italy & New York

Software Expertisee

Adobe Creative Suite • Final Cut X Pro 

Microsoft Office • Keynote • ShareFiles

Wix • SquareSpace • WordPress

Google Drive • Outlook

Go-To-Meeting • Zoom

Slack • Evernote

Languages

English

Vietnamese (fluent)

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