Resume
Professional Experience
2019 - Present
CREATIVE LEAD | SR PRESENTATION DESIGNER
IMAGINE IF INSIGHTS
& STRATEGY
Glendale, CA
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Elevate the perception of the company’s brand by connecting the dots between cultural curiosity, creative tenacity, and goal-oriented mindset
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Responsible for campaign development, turning briefs and business objectives into work that positively impacts the business in a measurable way
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Inspire, guide, and motivate internal teams to adopt and implement thoughtful and impactful creative
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Utilize storytelling skills to present creative concepts and executions to CEO and research strategists in a cohesive and compelling fashion
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Work closely with CEO and strategists to understand brand campaign performance and utilize learnings to improve future work
2014 - 2018
SALES & MARKETING MANAGER | SR PRESENTATION DESIGNER
SMARTREVENUE, INC
New York City, NY
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Designed and ensured brand consistency by reviewing and formatting proposals, presentation, deliverables, and reports
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Maximized report quality in translating quantitative and qualitative data findings into simplified language through creative storyboarding and information visualization
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Managed and improved KPI, Sales Pipeline, and CRM dashboards to monitor and analyze sales and marketing performance.
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Designed simplified dashboards which cut internal sales meeting by 25% and improved productivity
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Developed and implemented traditional and digital B2B marketing through collateral materials, trade shows, website, e-mail, PR, webinar, and social media
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Analyzed and crafted sales strategies in tracking leads, RFPs, and proposal bid, which contributed to 2015’s $2M increase in total sales
2010 - 2012
MARKETING REPRESENTATIVE
NORTH PHOENIX
INTERNAL MEDICINE
Phoenix, AZ
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Designed and managed website and print collaterals (e.g. logo, brochures, business cards, flyers, print ads) with a $2,000 budget limit by maximizing the effectiveness of their existing collateral
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Coordinated and promoted PR campaign including community sponsorships programs
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Facilitated meetings with pediatric offices and medical facilities to develop referral-based relationships which resulted in increased numbers of new patients
2010 - 2012
SHOW/EVENT COORDINATOR
WILD HORSE PASS CASINO
& CASINO DEL SOL
Phoenix, AZ
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Co-organized community PR events and marketing campaign that resulted in increased show awareness, ticket sales, and show sponsorships
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Coordinated performer bookings and show programs for over 10 Vietnamese Music and Entertainment Concerts at Wild Horse Pass Casino and Casino Del Sol
CREATIVE PROJECTS
2013- Present
FOUNDER | CREATIVE CONSULTANT
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Mission: Helping small brands and businesses gain a competitive advantage through traditional and digital channels
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Capabilities: Branding and Marketing Development, Digital Marketing Management and Design Consultant
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Services: Branding and marketing planning, website development, presentation design, data visualization, website, and social media management, sales and marketing collateral design, and graphics design
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Clients: Imagine If Insights & Strategy, Kubi Kalloo, Luscious Maven Pole & Dance Studio, Motzz Laboratory, Beat To Beat Training LLC, But Tre Magazine, North Phoenix Internal Medicine, Mailroom Dynamics Services LLC, and Sun Tree Center
Education
2006 - 2010
ARIZONA STATE UNIVERSITY | WP CAREY SCHOOL OF BUSINESS
Bachelor of Science in Marketing | Minor in Communications
Tempe, Arizona
2012 - 2014
POLIMODA INTERNATIONAL INSTITUTE OF FASHION DESIGN & MARKETING | FASHION INSTITUTE OF TECHNOLOGY
Associate in Applied Science in International Fashion Design
Italy & New York
Software Expertisee
Adobe Creative Suite • Final Cut X Pro
Microsoft Office • Keynote • ShareFiles
Wix • SquareSpace • WordPress
Google Drive • Outlook
Go-To-Meeting • Zoom
Slack • Evernote
Languages
English
Vietnamese (fluent)